A message should never be obscured or overwhelmed by design.
According to the most mundane business concept, every company needs to be "perfect" when hunting for prospects. Tune the "sales talk" out, who really delivers what it says? Do you?
When we analyze our competition and we read what they say they do, we wonder... How could it be possible for us to survive with so many companies doing the same thing? The answer, of course, is that few companies actually do as they say.
The first thing you need to ask yourself is: Does your message clearly differentiate you from your competitors? And if so, are you delivering what you promise in your final product or service?
Truth in messaging is a key element, no matter how big or small your marketing effort is.
