Money is not always the solution, but it clearly helps. Set your marketing goals and allocate a reasonable budget for it.
There are two kinds of budgets: the one that will take you there, and the one that will keep your target audience captivated. Once you have reached them, you will need to allocate time and effort to keep the interest of your customers.
Don't rely on enthusiasm alone. Your budget is what will determine your probability of success. If your budget isn't reasonable, you risk being scammed by a design studio and never achieving your goals.
