Research is undertaken to understand the requirements of the project. Competitor analysis, customer surveys, existing website reviews and branding reviews will be included in this step. Initial technical and creative exploration will be undertaken to prove specific concepts or generate workable ideas for the project early on.
Resource planning is finally done, team members are allocated to the project, and scheduling and budget are ratified.
This process is imperative and creates the foundation for
an effective and efficient project framework.
Output:
» project specification
» rough-draft prototypes
» technical and creative briefs
» project planing
» proposal
