POWERFUL
FEATURES
What’s better than an award-winning website? One that reaches the
people already searching for your kind of products and services.
The Internet, after all, is an inexpensive medium that delivers global
reach, real-time feedback and instant access to millions of people. Don’t
just use it to post cool graphics – make it a core part of
your business strategy. At santex-net, we know that creating a professional
website is only a small part of maximizing online presence. An effective Search
Engine Marketing strategy is the key to reaching the right
audience, turning traffic into profit, and ultimately securing long-term
business success.
Our marketing specialists will work with you to develop an online marketing
strategy to reach potential customers in San Diego and beyond. Unlike
traditional advertising methods, online campaigns can be tracked, so
you know your return on investment immediately. We will help generate
traffic to your website through these core components of successful online
marketing:
Search Engine Optimization
SEO is a cost-effective way to ensure your website can be easily found
through search engines. We optimize your site’s potential by focusing
on the keywords your target market uses when searching for your products
and services. We’ll review as many relevant keywords as possible,
determine their popularity and competition among search engines, then
narrow down the list to the most effective targeted terms we can use
to create the keyword-rich content search engines look for.
Sound like a lot of work? Well, it’s an investment with huge returns.
While a picture may be worth a thousand words, on the Internet, even the
coolest website wouldn’t be seen without the time and effort to fill
it with appropriate keywords. Our goal is to get you top listing in the major
search engines, so we’ll work with you every step of the way:
- We’ll conduct a technical review of your site based on the short and long-term goals you have outlined. The architecture, content and layout of your website all work hand in hand to ensure a positive user experience. We’ll analyze all three for optimum utilization, presentation and reflection of your goals and image.
- Don’t forget that you’ll be competing for space that’s highly sought after. Just like the top news stories appearing above the fold in today’s newspaper, when it comes to search engine results, you want to be one of the coveted top three listings. Location, location, location is the rule, and using targeted keywords is the way to secure the best spot. We’ll review and rank your existing terms by popularity, competition, and density.
- Our specialists know the ins and outs of Google, Yahoo and a variety of other widely used search engines. We’ll look at popular search terms being used for your products and services on each of these search engines. Not only will we focus directly on terms related to your products and services, but we’ll also look at what your competition is using as well. This combination of research is what will help us to generate our list of suggested targeted keywords.
- Now that we’ve established the final list of keywords, it’s time to get technical. Industry standards are constantly changing, so we’ll stay on top of them to ensure we incorporate the best practices into your site. We’ll optimize your website by writing effective meta tags, developing keyword-rich copy and performing content enhancements and URL optimization – all the steps that make a difference in how you rank among search engines.
Cost-Per-Click Marketing
Ever wonder how to calculate ROI on a print ad? With Cost-Per-Click (CPC) marketing, the results are completely trackable so your investment is never in question. Because you pay only when someone clicks on your sponsored listing, CPC marketing is a cost-effective way to drive and measure traffic to your website. Your ad will appear when someone searches with the keyword you specify, so the audience will not only be pre-qualified but already actively searching for your products or services.
From simple text ads on search engine result pages to cutting-edge media ads on industry-specific sites, CPC marketing allows you the flexibility to work within your budget and messaging needs. You determine your budget, the amount you’re willing to pay for targeted keywords, and you can even modify your ads based on the responses you get. Not only do you get in front of active prospects, but you know how well your ad is doing by measuring the number of prospects that click through to your site. One click-thru may cost you $1, but it could result in your biggest sale of the day.
As with SEO, our team of experts will help you determine the competition and cost for targeted keywords, as well as the best text and graphics to use for your ads. We’ll also work with you to monitor results and modify campaigns. With an effective CPC campaign, you can gain exposure for your website and reach the right people at just the right time.
Email Marketing:
With response rates that range from 3% to 15%, permission-based email marketing is a powerful, cost-effective, and easy method for driving targeted traffic to your website and strengthening communication with clients. Today, 93% of Internet users use email on a regular basis, making email marketing a core component of all online marketing strategies. Newsletter and email campaigns offer unprecedented targeting capabilities and a return on investment much more desirable than direct mail.
e-connect by santex-net’s targeted email marketing solution, makes it even easier to build, send and manage your email marketing campaigns. Features include automated tools that make the process simple for even the novice marketer; multiple-list capability to send customized messages for different audiences; tracking mechanisms to instantly measure the success of your campaign; and attention-grabbing graphics for messages best delivered in color.
e-connect will help you brand your business while building relationships with your target audience.
- Promote special offers.
- Share tips or market insight with your loyal customers.
- Share best practices and industry trends in addition to company news.
- Improve existing relationships.
