www.deutscheoperberlin.de

The Client

Deutsche Oper of Berlin’s rich history began when, after a year of construction, the original German Opera House opened in 1912. In 1924, the celebrated cultural center became the Urban Opera, and it remained open until 1943, when it was destroyed during World War II. In 1957, Fritz Froutman began work to resurrect the opera of the west, using the remains of the old theatre. On September 24, 1961, the Deutsche Oper Berlin welcomed its first audience with Mozart’s "Don Giovanni."

The Challenge

In September 2002, Deutsche Oper of Berlin’s marketing office contacted Anja Kemnitz through our santex-net Germany office. Our team was hired to create a magazine ad that would help position the Deutsche Oper of Berlin as the cultural icon of now-united Germany.

The Results

The ad was structured in three phases and designed for display throughout the Berlin subway system. The first ad depicts a man taking the subway on the west street of the station. The second shows a woman on the east street of the station looking at the man from the platform on the other side of the train rail. In the third, they meet at the station called Deutsche Oper. Two months later, the ad captured first place in the Hug ‘n’ a Kiss advertising-magazine competition. Enough said?