The Client
The Training and Mentoring Company, Inc. is a company of technical professionals, certified trainers and educators with a mission to create the world's best training courses. You may recognize its founders and staff from their work at IBM, Pearson Learning, The Connection Conference and other high level organizations.
The Challenge
The company specializes in education and training design applied to both skill development and marketing, Pat Martin, president of the company told us. "We spent nearly 18 months searching for an outside firm to create and manage our web marketing and development. We want to elevate our web marketing and e-commerce to the highest level of quality. We are also concerned about an outside group’s ability to understand our market, our clientele and our unusual mix of products and services. Our clients are high-end application and software developers, and they're a tough crowd to impress. What can you guys do to make it happen?"
The Results
"When first shown the design for our new site, we all sat there in silence for several moments because the improvement was overwhelming. The work they created for us resonated with our experience in the critical importance of choosing the right word, color, image and layout. We were positively stunned and then celebratory."
"Since implementing our new site, we've seen a much greater percentage of our clients trusting our web site for e-commerce. This has saved us money while increasing client satisfaction. We've had zero negative feedback and actually had clients tell us they enjoy using the new site."
Pat Martin
Co-founder and President